Proof, not promises.

Aim & Grace is new. Our experience isn't.

EXPERTISE

We just started, our reputation didn't. Before we launched Aim & Grace, we’ve spent a combined 40+ years delivering award-winning campaigns and advisory for some of travel's biggest names. Here's some of what that looks like.

Awards & recognition

• TravMedia PR Business Leader of the Year, 2025 & 2026
• PRWeek Power Book, Top 5 in Travel PR Agencies 2025 & 2026
• AWTE Outstanding Achievement Award, 2025
• TTMA Travel PR Professional of the Year, 2025
• TTG Travel Pride Champion, 2023
• Women in PR/PRWeek Mentoring Programme 2025
• Women in PR/PRWeek Mentoring Programme 2021
• TTG 30 Under 30 Tomorrow’s Future Leaders 2013
• PR Agency of the Year, TravMedia Awards and Travel Marketing Awards, two consecutive years, won by the team Amy and Grace led at their previous agency

Advisory & judging

• Advisory board: Sky Travel Leaders' Summit, Travel Media Awards, TravYule Awards
• Judge: TravMedia Awards, The Travel Marketing Awards, AITO TWOTY, PRWeek, PRCA, TravYule Awards
• Former Co-Chair, AITO Sustainability Committee
• Speaker: IMM Summit, WTM London, ABTA Convention, TTG, OneBusiness World, PRWeek, TTG Fairer Travel Week, ABTA Crisis Seminar, ABTA Sustainability Seminar, Silver Marketing Association Summit, Sky Travel Leaders’ Summit, Travelzoo Trends.

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How Aim & Grace Came to Be

Grace Parker on building the agency she always wanted to work with, and work for.

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Why I started Aim & Grace

Amy Skelding on two decades in travel PR and the gap that led to Aim & Grace.

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